Author: Edgar Vargas

COMPREHENSIVE PRIVACY NOTICE
CUSTOMERS
The Reserve at Mayakoba

Based on Articles 15, 16 and others applicable of the Federal Law on the Protection of Personal Data in Possession of Individuals (the “Law”) and its regulations we make known that Fideicomiso Irrevocable de Administración No. 4297 hereinafter (“The Reserve at Mayakoba”) with address at Carretera Federal Chetumal-Puerto Juárez km 298, Playa del Carmen, Solidaridad, Quintana Roo, C.P. 77710, same that is intended to hear and receive notifications, is responsible for the use and protection of personal data, and in this regard informs you the following:

I. MAINPURPOSES

The personal data we will collect from you will be used for the following purposes, which are necessary to carry out and maintain the legal relationship between the controller and the owner, in order to provide you with the service you request: real estate sales service, for the creation, updating, and preservation of an identification dossier, to issue the invoice corresponding to your purchase, maintain communication in order to provide a better service and compliance with federal and local laws.

II. SECONDARY PURPOSES

In addition, we will use your personal information for the following purposes that are not necessary for the requested service, but which allow us and facilitate to provide you with better care:
• For marketing, advertising or commercial prospecting purposes;
• notify you about new services or products that relate to those already contracted, with which it is considered to be of interest or communicate changes to them;
• carry out regular evaluations of our products and services in order to improve the quality of them.
In case you do not want your personal data to be processed for these additional purposes, you can express your refusal through the right of Opposition through the mechanism described in section VI.
The refusal to use your personal data for these secondary purposes may not be a reason for us to deny you the services and products you request or contract with us.

III. PERSONAL DATA TO BE PROCESSED

To carry out the purposes described in this privacy notice, we will use the following personal data:
• Identification data: name, place and date of birth, nationality, Federal Taxpayer Registration, Unique Population Registration Key (CURP), current identification number.
• Contact details: address, landline phone, mobile phone, email.
Likewise, at the time of entering our facilities your image will be recorded, the above for the purpose of protection, security and crime prevention, which will have a storage duration of 60 days, after the previous period, your images will be deleted from our servers / cloud.
Note: In order to carry out the purposes of this privacy notice, it is not necessary to obtain sensitive personal data.

IV. DATA TRANSFERS

Your personal data may be transferred and processed in and out of the country with persons or entities other than The reserve at Mayakoba, for the following purposes:

For the creation, updating, and preservation of an identification record and compliance with federal and local laws.
Recipient of Personal Data:

Inmobilia Management, S.A.P.I. de C.V., MKB Real Estate, S.A. de C.V., Operadora Lakahn, S.A. de C.V and affiliate and subsidiary.

We undertake not to transfer your personal data to third parties without your consent, except for the exceptions provided for in article 37 of the Law, as well as to make this transfer under the terms set out in such legal order.

V. MEANS FOR OBTAINING PERSONAL DATA

For the purposes indicated in this privacy notice we may collect your personal data in different ways: directly in offices and points of sale, via website, other public sources permitted by the Law.

VI. MEANS AND PROCEDURE TO EXERCISE ARCO RIGHTS

We want to let you know that at any time you have the right to Access, Rectification, Cancellation or Opposition over the processing of your personal data (ARCO rights). You may exercise your ARCO rights, as well as withdraw the consent you have given us for the processing of your personal data.
However, it is important to note that not in all cases we will be able to fulfill your request or terminate the use immediately, as it is possible that by some legal obligation we require to continue processing your personal data.
In order for you to exercise your ARCO rights and/or withdraw your consent to the processing of your personal data you can do so by free letter signed by your owner or representative with powers sent by email to the following address: privacidad@thereserveatmayakoba.com. The application must contain and include the following:
1. Personal data owner´s name.
2. Phone number and email.
3. Clear and accurate description of personal data in respect of which it seeks to exercise any of aforementioned rights. Any other element or document that facilitates the location of personal data.
4. Applicant´s identification or document with necessary powers to be able to exercise such rights on behalf of a third party.
5. In case of requests for rectification of personal data, the owner shall indicate the modifications to be made in addition to provisions of subparagraphs 1,2,3 and 4.
Upon receipt, The reserve at Mayakoba will have a period of 20 business days to respond to your request, however, this period may be extended for an equal period of time, which will be notified to you, by the means you have indicated to us for such purposes, indicating the reasons for such extension, under Article 32 of the Federal Law on the Protection of Personal Data in Possession of Individuals.
In the event that the information provided in the application is insufficient or erroneous to meet it, or is not accompanied by the documents referred to, or does not clearly indicate the modifications to be made, the controller may require the owner, for once and within five days of receipt of the request to provide the elements or documents necessary to process your application. The owner will have ten days to comply with the requirement, counted from the time you receive the request. If no response is made within that period, the relevant application will be considered as unsubmitted.
VII. LIMITATION ON THE USE OR DISCLOSURE OF PERSONAL DATA

In addition to the exercise of ARCO rights and the revocation of consent, it is possible to limit the use and disclosure of personal information through following mechanisms:
Registration in the Public Registry to Avoid Advertising (REPEP *), which is carried out by the Federal Consumer Protection Agency (PROFECO*), or in the Public Registry of Users (REUS*) of the National Commission for the Protection and Defense of Financial Services Users (CONDUSEF*). (*all as in Spanish).
Registration in the Reserve at Mayakoba´s exclusion list, so that your personal data is not processed for marketing, advertising or commercial prospecting purposes by the controller. For which you may request your registration to the compliance area.

VIII. USE OF TRACKING TECHNOLOGIES ON THE INTERNET PORTAL (COOKIES, WEB BEACONS)

We hereby inform you that at the following web page www.thereserveatmayakoba.com; cookies, web beacons or similar technologies are used through which personal data is obtained.

IX. CHANGES TO PRIVACY NOTICE

This privacy notice may be modified, changed or updated arising from new legal requirements; of our own needs for the services we offer; of our privacy practices; changes in our business model, or by other reasons. We are committed to keeping you informed of any changes to this privacy notice by posting them on our website www.thereserveatmayakoba.com